My guess is that you are already thinking about how to really advertise on blogs if not you will be searching for a clear definition about this topic. Yes, advertising on targeted blogs is lucrative.
You will need to do some homework though and here are just the tips you will need to get started and get moving successfully. Let's go:
Tip 1: Find A Blog Which Is Discussing About Your Business
Blogs command a very huge following in terms of constant and loyal readers. They are people who are planning about doing something or doing some serious research about a certain product, service or event.
Your only way to penetrate these 'highly targeted' group of potential buyers is to get right in front of them. Search specifically for blogs who are blogging about your industry or market.
Tip 2: Start A Small Blog For Yourself
This might sound like a daunting task but trust me that it really is easier than you and I will ever talk about. All you need is a web hosting service, a domain name and some basic Microsoft Word skills.
If you can type you can blog so you can advertise on blogs that will link back to your own blog. You are generating your own crowd of potential buyers which will get to know more about your business.
Tip 3: Place Your Banner Ads On Top And Right Side
Perhaps when you want to advertise on blogs, the location of your banner ad or text ad will come in handy. Generally, people read blogs from left to right, top to bottom online.
If you can catch their attention at either the beginning or the end of their reading patterns you will be able to get some people clicking on your advertisements.
If you have failed to find and advertise on blogs which are in your industry try going mainstream. Like for instance is there is a celebrity blogger who is known for a large readership then find out how you can advertise with him or her. Popularity pays, celebrity sells.